Kevin McManus, Director of ACME, a support agency dedicated to developing creative industries in the Liverpool City Region, spoke about "Promoting the Creative Industries: The Liverpool Experience".
McManus explored the impact of the creative industries on development in the Liverpool region, widely recognized as the most vibrant and economically significant region outside of London, the challenges faced by creative businesses, and the experience of developing Liverpool's creative industries. McManus illustrated how, by providing business support, networking opportunities, research support, and lobbying, ACME has successfully fostered the growth of the creative industry sector in Liverpool, transforming the city and the region into a vibrant center for creative businesses. McManus was heavily involved in Liverpool's successful bid to become European Capital of Culture 2008 as well as its bid to become a UNESCO City of Music, and discussed how cities like Liverpool can compete for such distinctions successfully, despite inherited disadvantages. He also familiarized the audience with the current state of Liverpool's creative industries sector, represented by creative businesses and networks such as Kin2kin, Baltic Creative, Sound City, and many others.
During a question and answer session, McManus advised those eager to enter the creative industry sector to "bring in a partner, create an idea, and involve someone who can help you to implement the idea. If you have something good, go and sell it."
The public lecture was presented by the European Humanities University and the British Council with the support of the City of Vilnius, which donated the use of its facilities. It was attended by more than 100 participants, including representatives of the Lithuanian Parliament, Ministry of Culture, Alytus Business Advisory Center, NGO and creative industry representatives as well as students from EHU and Vilnius Gediminas Technical University.
The European Humanities University is a private, non-profit liberal arts university founded in Minsk in 1992. Celebrating its 20th anniversary this year, the university has been headquartered in Vilnius, Lithuania since authorities expelled it from Belarus in 2004. It serves nearly 2,000 mostly Belarusian students, offering undergraduate and graduate degree programs and promoting research in the humanities and social sciences.